The insurance industry is just waking up to the idea that smartphone apps maybe of great help to them when selling insurance products such as public liability and travel insurances although it is true to say that there are a few companies who have developed app facilities although it is still a very new concept For many insurance companies and brokers to get to grips with.
Those companies who welcome the development and idea of selling it's services via smartphone apps and tablets will be the winners as the new generation and users of this technology will not be going to brokers but using their phones to purchase insurances.
One such broker who has produced a commercial insurance app for android, blackberry a iPhone is "smartyapps" a trading name of professional insurance agents ltd who said 'we as an industry need to understand the changing face and buying habits of people if we are going to compete in this new world of technology.
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